Monday, February 10, 2014

18. Bjorn Lofterud: A very obscure Scandinavian photographer known for making beautiful art out of everyday objects and most of his artwork is usually used as ad campaigns like Budweiser or Ever-clear. His art-style is usually everyday objects shot from an obscure angle with lighting effects usually to bring out the inner beauty of said objects. Bjorn started photography in the early 80s taking pictures of people and weather. In the late 90s Bjorn found photography as his calling and was discovered by many brands to take photos for them. So he did taking hundreds of photos (most of them burned in house fire) but the ones who survived are still used in Scandinavian advertisements and Bjorn's personal collection. But in Lofterud's later works he focuses on more realistic things like household items.

 




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